Simple, Short & Very UsefulPosted: December 27, 2011
state your conclusion first, then support it. If necessary, start by giving the audience the brief background on why you’re giving this presentation, then state your conclusion, recommendation, finding, etc. For example you might say, “We have been studying what do about… Our recommendations are…
95% of all presentations that we see follow the opposite pattern: Set the context, build up to the conclusion then reach the conclusion.
The article (an excellent and short read) makes the point very convincingly. Of all that I have read about effective communication; this article must be one of the best.